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Maria Vinogradova

Product designer
UX/UI designer

What I Do & Enjoy

Product Design

User Research

Usability Testing

Prototyping

I enjoy creating intuitive solutions to help users with their everyday problems and businesses with their challenges. I handle the entire design process - from understanding and empathizing with users to creating high-fidelity prototypes. Along the way, I use my skills in typography, color, space, and other design concepts to make everything look amazing.

Works

ValWell Website

Yoga and massage therapy website

valwell-website

What I did

I redesigned and created a brand-new responsive website for a yoga teacher and massage therapist reflected top-tier usability and aesthetics. I applied design thinking steps and incorporated inclusive design principles.

Why

The original design of the ValWell website was increasingly outdated, with usability issues that could deter potential clients. My goal was to create a seamless, visually appealing experience that would not only meet but exceed modern expectations for usability and aesthetics.
The redesign aimed to attract new clients, increase the conversion rate, and enhance accessibility through inclusive design.

Outcomes

The redesigned website achieved significant success:
  • Conversion rate increased by 20%.
  • More inquiries and clients compared to the previous design.
  • Inclusive design broadened accessibility and appeal.

TallY

Fintech App

TallY App

What I did

I was a Product designer for this project. To create MVP 1 I used the design thinking methodology to deliver the entire UX process: empathize, define, ideate, prototype, and test.

Why

This is a fintech start-up project. A client wanted to make an easy to use but functional app beyond its competitors. The main goal of this step was to get MVP 1 to introduce it to investors.

Outcomes

By introducing the app’s idea and a beta version, stakeholders could get investors for this product. Also, some companies were interested in this app and would like to integrate it into their payment systems.

KMS - Logging

Hotel Kiosk Management System

KMS - Logging

What I did

I was a part of the design team responsible for redesigning the logging functionality of a hotel self-check-in/out Kiosk Management System. I used a design thinking approach for this project.

Why

The logging system was designed and implemented many years ago. However, it was difficult for non-technical users to operate it. The goal was to minimize support calls by enabling easy log checks and providing clear instructions how to deal with a problem.

Outcomes

We got positive feedback from hotel staff because of the improved usability. Support calls related to logging decreased by approximately 30%. Additionally, the new design was made so that it can accommodate future updates and integrations seamlessly.